![]() While most financial services companies now offer mobile apps, they tend to be smaller version of their sober websites, geared at keeping users informed and educated while also offering the chance to trade. Its promise of zero-commission stock trades has helped it grow to more than 6 million users and a valuation of more than $5 billion. ![]() Robinhood, started in 2013, is the most popular of a wave of apps to have emerged in recent years that try to reinvent the previously staid world of personal finance for the smartphone era.
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